Vegan Makeup 101
What is vegan makeup?
Vegan makeup contains no animal-derived ingredients such as beeswax, lanolin, or carmine. VHUES uses plant-based and clean synthetic alternatives that match or outperform conventional formulations.
Source: Healthline – What Is Vegan Makeup?
What does vegan makeup mean?
“Vegan” refers to ingredients; “cruelty-free” refers to testing. A product can be vegan but still tested on animals — VHUES is both vegan and Leaping Bunny Certified.
Source: Leaping Bunny Shopping Guide
What is vegan makeup made of?
Modern vegan cosmetics combine botanical oils, mineral pigments, and laboratory-safe synthetics designed for performance, safety, and ethical sourcing.
Source: Byrdie – Vegan Makeup Guide
Do you only sell makeup?
No. VHUES began with makeup, but we are now home to skincare, hair care, and a growing range of rituals designed to support your routine from prep to finish. You can explore everything we offer in the Shop section of vhues.ca.
Vegan Makeup & Skin Compatibility
Are vegan and cruelty-free the same?
No — vegan means no animal ingredients; cruelty-free means no animal testing at any stage. VHUES is both, verified by Leaping Bunny.
Is vegan makeup good for sensitive skin?
Many find vegan formulas gentler since they exclude animal-derived allergens. VHUES products are breathable and non-comedogenic. Always patch-test along your jawline for 24 hours.
Source: The Derm Review – Makeup for Sensitive Skin
Is vegan makeup better for your skin?
It depends on formulation and skin type. VHUES prioritizes breathable, non-greasy bases that perform without clogging pores.
Values & Inclusivity
Is vegan makeup halal?
Vegan excludes animal ingredients; halal also concerns source and processing. Many vegan formulas align, but halal certification is distinct.
Source: Halal Consumer – Cosmetics and Islamic Law
Is vegan makeup good for mature skin?
Yes. Choose hydrating textures and apply thin, blended layers. VHUES foundation and primer help smooth fine lines naturally.
Is vegan makeup for men or kids?
Makeup is for everyone. For children, patch-test first and use under caregiver guidance.
What makes VHUES different from other makeup brands?
VHUES is built around beauty that aligns with your values without asking you to compromise on performance. Our products are vegan, cruelty-free, Leaping Bunny Certified, and made in North America, with high-performance formulas, transparent ingredients, and policies that make it easier to choose confidently.
Comparing Vegan Brands
Which brand is 100 percent vegan?
Very few. VHUES maintains a 100 percent vegan supply chain.
What is the cleanest makeup brand?
“Clean” isn’t regulated; VHUES defines it as safe, transparent, vegan, and cruelty-free.
Source: Harvard Health – What Is Clean Beauty
How to verify a brand’s cruelty-free claim?
Check Leaping Bunny’s official list and review brand policy transparency.
Source: Leaping Bunny Verification
Where to Buy Vegan Makeup
Where can I buy vegan makeup online?
Directly from vhues.ca — made in North America, free shipping on orders $70 CAD+, and eligible for the ReVHUES Beauty Program.
Are there vegan makeup stores near me?
VHUES is an online-first brand shipping across North America and internationally.
Best vegan makeup brands in Canada?
VHUES Beauty — Canadian, Leaping Bunny Certified, and fully vegan since founding.
Do you offer discounts or loyalty rewards?
Yes. From time to time we run limited offers and rewards. The best way to hear about them first is to join Our VHUES email or text list and explore the ReVHUES Beauty Program, which lets you earn store credit for sharing how you use VHUES.
Do you offer samples?
At the moment we do not offer traditional sample sizes. Instead, we focus on shade guidance, ingredient transparency, and our Complete Confidence Policy so you can exchange your product if your shade is not quite right.
How-To & Experience
How to find your vegan foundation shade online?
Take the True Match Quiz (≈ 2 minutes) or email a natural-light selfie to support@vhues.ca.
How to check if makeup is vegan?
Read ingredient lists for animal derivatives (beeswax, carmine, lanolin) and verify through the Leaping Bunny Guide.
Where can I start?
Explore our Radiant Aura Foundation or take the True Match Quiz to find your perfect shade.
Can I mix VHUES products with other brands in my routine?
Yes. VHUES products are designed to fit into real routines, which often include more than one brand. You can layer them with your existing skincare and makeup. As with any new product, patch test if you are combining several active ingredients and pay attention to how your skin responds.
Shades & Undertones
Quickest way to your perfect shade
Take the True Match Quiz (≈ 2 minutes). Still unsure? Email a natural-light selfie to support@vhues.ca for a pro match.
Between two shades?
Choose the slightly lighter option — it’s more forgiving and easy to warm with bronzer. Returns are covered under our policy for U.S. & Canada.
Will it oxidize?
Our low-oxidation base is designed to stay true. Let moisturizer absorb, apply, then allow 2–3 minutes to set before judging.
How do I find my shade?
The easiest starting point is our True Match Quiz, which recommends a shade based on your depth and undertone. If you are between two shades, we usually suggest choosing the slightly lighter option and adjusting with bronzer or concealer. If it still is not quite right, our Complete Confidence Policy makes shade exchanges straightforward.
Wear & Performance
Oily / combo skin tips
Use a light, oil-free moisturizer, apply thin layers with a brush, and set your T-zone with translucent powder. Finish with a setting spray for long days.
Dry / dehydration-prone skin tips
Hydrate first. Apply with a damp sponge for a skin-like finish. Spot-set only where needed.
Coverage & finish
Buildable natural-radiance. One pump = everyday; two pumps = event-ready. Brush = more coverage; sponge = softer blur.
Sensitive Skin & Ingredients
Breakout-prone?
Our formulas are breathable and non-comedogenic. Patch-test along the jawline for 24 hours when trying anything new.
Fragrance / allergens
See the full INCI list on each product page. Have a sensitivity? Email support@vhues.ca with the ingredient to avoid and we’ll confirm compatibility.
Not loving the feel?
You’re covered under our Returns & Refunds Policy for U.S. & Canada.
What if I have sensitive or reactive skin?
Many VHUES customers have sensitive or reactive skin. Our formulas are designed to be gentle, and we share full ingredient lists so you can review anything you are unsure about. If you have specific sensitivities, you can email us with the products you are considering and we will help you look at the ingredient lists together. If irritation occurs, stop use and speak with your healthcare provider.
Are VHUES products fragrance-free?
Some VHUES formulas are fragrance-free, while others include carefully selected scent components. If a product contains fragrance, you will see it listed in the ingredients section on its product page. If you know you are sensitive to fragrance, we recommend reviewing the full ingredient list before purchasing.
Is VHUES safe to use during pregnancy or breastfeeding?
We cannot give medical advice, and what is suitable can be different for each person. We provide full ingredient transparency so you can review formulas with your healthcare provider. Many customers who are pregnant or breastfeeding choose VHUES, but we always recommend making the final decision with a professional who knows your health history.
Returns & Refunds
What’s covered under your return policy?
All VHUES products purchased on vhues.ca within the U.S. & Canada are eligible for a 45-day return if new or lightly used (≥ 50% remaining). Defective or damaged items are always covered.
How do refunds work?
Refunds are processed within 5–7 business days after we receive your return. Your bank typically posts the credit in 5–10 business days.
International orders / eligibility
Outside the U.S. & Canada, orders are final sale except for verified defect or carrier damage. See regional details in our Refund Policy.
Shipping
How long is processing and delivery?
Processing typically takes 5–9 business days. North America delivery averages 6–10 days; international 10–23 days.
What are your free-shipping thresholds?
North America $70 CAD+ • UK/FR $119.02 CAD+ • EU/Asia/SA $110 CAD+ • AU/NZ not available yet.
Are duties & taxes included?
Orders outside U.S./Canada ship Delivered Duty Unpaid (DDU). Local duties and VAT are collected by your carrier. Unpaid fees void refund eligibility.
Are there any countries you cannot ship to?
Yes. Due to import rules and courier limitations, some countries and regions are currently not eligible for shipping. At this time, we are not able to ship directly to: Argentina, Belarus, Belize, Egypt, Indonesia, Italy, Japan, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, and Vietnam.
If your address does not appear as an option at checkout, that means we are not yet able to ship there. Our Shipping Policy page will always reflect the most up-to-date information.
How long will my order take to arrive?
Shipping times depend on your location and the courier. Most orders are delivered within the time frame shown at checkout. Some remote areas require extra time. For example, parts of Nova Scotia, Newfoundland and Labrador, Prince Edward Island, remote areas of Northern Ontario and Northern Quebec, Alaska, and Hawaii may take approximately 5–8 business days after dispatch. The Northwest Territories, Yukon, and Nunavut may take around 7–11 business days.
These time frames are estimates only and can be affected by weather, courier volume, or customs delays. We will always show the best available estimate at checkout.
Will I have to pay customs duties or taxes on my order?
International orders may be subject to customs duties, import taxes, and handling fees set by your country’s customs authorities. These charges are not collected by VHUES and are usually the responsibility of the recipient.
Each country has its own import thresholds, tax rates, and duty regulations, which can vary significantly. If you are unsure what may apply to your order, we recommend checking with your local customs office before purchasing.
Why is my order delayed at customs?
Occasionally, international shipments can be held longer at customs, especially for larger orders or during busy periods, while local authorities complete their review. Unfortunately we cannot speed up this process, but your tracking will usually update once the parcel is released.
If your order appears to be held for more than a few business days, you can contact the courier directly with your tracking number or email support@vhues.ca and we will help you investigate.
Payments & Refund Timing
When do you capture payment?
Orders are charged at checkout. If a refund is approved, we initiate it after we receive and inspect your return.
How long until I see the refund?
We process within 5–7 business days of receipt; banks typically post within 5–10 days.
Are payment methods secure?
Yes — our checkout is SSL-encrypted and PCI-compliant. We accept major credit cards, Shop Pay, PayPal, and Apple Pay.
What payment methods do you accept?
We accept major credit and debit cards, along with secure express checkout options such as Shop Pay, Apple Pay, and other methods shown at checkout. All payments are processed securely through our ecommerce platform.
Change or Cancel an Order
Can I change or cancel my order?
Visit our return portal or email support@vhues.ca with your order number ASAP. We’ll try to adjust before processing, but cancellations aren’t guaranteed once shipped.
Can I update my address after ordering?
Contact us immediately via support@vhues.ca. Once a shipping label is created, we can’t guarantee address changes.
What if I ordered the wrong shade?
You can return eligible items within 45 days under our Complete Confidence Policy.
ReVHUES Beauty Program
What is the ReVHUES Beauty Program?
A community space where real customers share their VHUES experience through photography or video, earning store credit when their submissions are approved. It’s designed to highlight real skin, real routine moments, and creative expression without performance pressure or minimum follower requirements.
Learn more: ReVHUES Beauty Program Page
How much credit can I earn?
$30 CAD for a photo post
$50 CAD for a video post
Up to 2 approved submissions every 3 months, for a total of $100 CAD per cycle.
Who can participate?
Anyone who enjoys VHUES. No minimum audience size or experience is required. All voices and skin stories are welcome.
How do I submit my content for review?
After posting your content publicly, tap Submit Your Post to send the link through our Typeform. It takes under a minute, and ensures your submission reaches the review queue accurately.
How will I receive my credit and how long is it valid?
Approved submissions are rewarded with a VHUES digital gift card delivered by email. Credit is valid for 6 months.
What kind of content is most likely to be approved?
Anything real and helpful. Product photos, unboxings, routine clips, or natural-light results are all welcome. As long as a VHUES product is clearly visible and the post feels authentic, it qualifies. Perfection isn’t expected.
Do I need to show my face to participate?
You are welcome to show your face if you like, but it is not required. Product-focused shots, hand swatches, and routine flatlays all qualify as long as a VHUES product is clearly visible and being used in a real-life way.
Do I need professional lighting or editing?
No. Phone photos and videos are perfect. Natural lighting and clear framing usually work better than heavy editing. We care more about how clearly you show the product and your experience than how polished the production is.
Can I participate if I am new or do not have many followers?
Yes. There is no minimum follower count. We review every submission the same way. What matters most is that your post feels honest, clear, and helpful for someone deciding whether VHUES is right for them.
What happens if my post is not approved?
There is no penalty if a post is not approved. You will not be charged or blocked from trying again. You are always welcome to submit a new post that follows the guidelines more closely, for example clearer product visibility, required tags, or sharing how it fits into your routine.
Can VHUES share my content on its site or social channels?
Approved posts may be featured on vhues.ca or on our organic social channels with credit to you. For paid ads or promoted content, we only use posts from customers who have clearly given that permission in their ReVHUES submission.
Do I keep ownership of my photos and videos?
Yes. You keep ownership of your content. By submitting through the ReVHUES Beauty Program, you grant VHUES permission to feature your post as described in the program terms, but your original photo or video is still yours to use anywhere you like.
Vegan & Cruelty-Free
What is Leaping Bunny?
Leaping Bunny is the internationally recognized gold standard for cruelty-free cosmetics and personal care.
Source: Leaping Bunny Official Site
VHUES Certification Status
VHUES Beauty is Leaping Bunny Certified. We uphold this standard across all suppliers.
Our Creed
Vegan • Cruelty-Free • Premium Ingredients. Complete Confidence.
Do you test on animals or sell in markets that require animal testing?
No. VHUES does not test on animals at any stage of product development, and we do not ask others to test on our behalf. We are Leaping Bunny Certified, which means our cruelty-free standards are independently audited and we do not knowingly sell in markets that require animal testing by law.
Where VHUES is Made
Where are VHUES products made?
Every formula is crafted in North America using premium ingredients and strict quality standards.
What does “Made in North America” mean?
All manufacturing and assembly take place within Canada and the United States, supporting local ethical labor.
How do you ensure quality standards?
Our manufacturing partners in North America follow strict quality and safety standards. Every formula is reviewed for consistency and performance before release.
Mercy for Animals
How do orders support Mercy for Animals?
Every VHUES order automatically supports Mercy for Animals through our donation partnership. No extra steps required.
Learn more: Mercy for Animals Partnership
Can I donate more?
Yes — add an optional donation in your cart. We pass through all add-on donations in full.
Are purchases tax-deductible?
Purchases and add-on donations are generally not tax-deductible. For a tax receipt, donate directly via mercyforanimals.org.