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VHUES Beauty

Reliable formulas. Fewer decisions.

VHUES makes everyday beauty easier to choose without lowering the standard. We bring together vegan, cruelty-free makeup and skincare with clear ingredient information, refined textures, and reliable performance, so you can spend less time sorting through options and more time reaching for what works.
Vegan • Cruelty-free • Leaping Bunny Certified • Made in North America
Macro close up of the VHUES Niacinamide Vitamin Boost Serum bottle.

“We believe beauty should be thoughtfully chosen, clearly understood, and held to standards you never have to second-guess.”

GUIDANCE, NOT GUESSWORK

The True Match Quiz, clear ingredient information, and real support are designed to make choosing what works for you feel simpler.

MADE IN NORTH AMERICA

Our makeup and skincare are manufactured in North America through established partners, with fulfillment designed to serve customers across Canada, the U.S., and selected international destinations.

STANDARDS WE KEEP

Every VHUES product is vegan, cruelty-free, and Leaping Bunny Certified, with performance, ingredient clarity, and everyday usability considered across the collection.

Beauty, built with intention.
Amber glass dropper bottle and Solid Fragrance Vanilla Sandalwood Scented black tin and other partially viewable VHUES products on a flatlay portrait with bright natural lighting and shadows.

about the founders

We’re LJ and Darlene Jordan, founders of VHUES Beauty, based in British Columbia, Canada.

We created VHUES with a simple aim: to make everyday beauty easier to choose through a focused collection of vegan makeup and skincare, clear ingredient information, and formulas selected for reliable performance.

As an independent Canadian brand, we stay closely involved in product selection, brand direction, and the standards that shape the collection. What we offer is considered carefully, with an emphasis on products that earn their place in the routine.

We’re building VHUES thoughtfully, refining the collection as we learn what serves our customers best.