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Beauty that aligns with you.

A vegan and cruelty-free beauty brand based in Coquitlam, British Columbia.

Premium cosmetics, skincare, haircare, body care, and fragrance designed for real-world performance and ethical alignment.

Consciously curated in North America, every formula is fully vegan and never tested on animals. Certified by Leaping Bunny, a globally recognized gold standard for cruelty-free cosmetics.
Vegan • Cruelty-Free • Leaping Bunny Certified • Made in North America
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A clear glass dropper bottle with clear serum filled nearly to the top. Bottle has no label sitting on top a class table with aesthetic sunlight refracting on the bottle. It's clear dropped just to the left in view of it.

“Our purpose is to bring alignment, transparency, and calm into the beauty space, redefining what it means to look and feel beautiful with integrity.”

Tools & Community

Tools like the True Match Quiz and the ReVHUES Beauty Program make shade matching and participating in our community simple and accessible.

Worldwide Shipping

VHUES currently ships to over 85 countries worldwide, bringing aligned beauty within reach for more people.

How We Build Trust

Our focus is simple: to provide high-performance products that deliver real results, support your skin with clarity, and reflect the standards you live by.

Beauty that aligns with you.
stokes of foundation of different variants on clear plastic rounded ribbons

about the founders

We are LJ and Darlene Jordan, founders of VHUES Beauty in British Columbia, Canada. VHUES began during a period of transition where creating something meaningful became a source of clarity and direction. With shared values rooted in vegan living and compassion for animals, we set out to build a beauty brand that reflects alignment, transparency, and calm.

We aim to grow VHUES with intention, guided by progress, integrity, and community. We believe beauty should be a collaborative process, shaped alongside the people who use it, informed by real experiences, and refined one step at a time.

This is still the beginning of our journey, and we are grateful for every person who chooses to join us.

Together, we hope to move steadily toward our first co-created product, built not just for our community, but with them.